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  CBA: A different set of numbers

Sunday, August 01, 2004

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Last week we took a look at the debate over how the NHL defines revenues, especially when it came to the numbers used for the Levitt Report. This week we look at a different set of financial numbers for the same season analyzed by Levitt.

These numbers comes from Forbes Magazine, which provides annual financial numbers on each NHL team. A couple of notes. Remember that Levitt and the NHL make a distinction between hockey related and non-hockey related revenue and expenses. Forbes does not note any such distinction. Also, Levitt provides a much more detailed breakdown of the various categories.

NHL teams have disputed the numbers from Forbes. In 2001-02, for example, Forbes reported the Los Angeles Kings had a profit of $7 million dollars. The Kings publicly disputed the report, saying the team had actually $6.5 million.

The Kings opened their books to a fan who happened to be a financial expert. The fan backed the Kings' claim and said it was even worse when you threw in interest payments and deferred compensation.

The question is whether that fan and financial expert was given access to just the hockey related revenues and expenses or the entire picture of the Kings' finances?

In fact, Los Angeles was one of the teams that the NHLPA examined a few years back. The union claimed to have found revenues that were not reported in the team's Unified Report of Operations. Those were the so-called non-hockey revenues.

Something that gives the Forbes numbers some credibility is the case of the Philadelphia Flyers in 2002-03. Team chairman Ed Snider said the Flyers were one of the 19 teams the Levitt report said lost money that season based on hockey related revenues and expenses. But the team president said when all financial factors were taken into account, the team did not lose money. According to the Forbes numbers for 2002-03, the Flyers did turn a profit.

Here's a look at what Forbes reported on combined revenues and expenses of the 30 NHL teams for 2002-03 and what the Levitt Report found in its study that was released earlier this year.

Revenues   Levitt   Forbes
  Gate Revenue $1.047 billion   $965 million
  Other Revenue $949 million   $1.129 billion
Total Revenues   $1.996 billion   $2.094 billion
         
Expenses   Levitt   Forbes
  Player Expenses $1.494 billion   $1.389 billion
  Other Expenses $775 million   $829 million
Total Expenses   $2.269 billion   $2.218 billion
         
NHL Operating Income   Levitt   Forbes
    -$273 million   -$124 million

There are some big differences in the numbers. The biggest is in revenues. The Forbes figures, which probably include all revenues and not just hockey revenues, are $98 million higher. The Levitt expense numbers are $51 million million higher. Add the two together and you get the $149 million difference in what the two studies say the 30 teams lost in 2002-03.

Here is what Forbes reported for each individual team. Individual team information was not released in the Levitt Report. Teams are ranked based on total revenues.

(Source: Forbes Magazine/Figures in Millions of Dollars)
Team Gate Revenue Other Revenue   Total Revenue Player Expenses Other Total Costs Operating Income
New York Rangers 42 71 113 79 40.9 119.9 -6.9
Dallas Stars 56 52 108 68 34.4 102.4 5.6
Toronto Maple Leafs 49 56 105 62 29.2 91.2 13.8
Philadelphia Flyers 55 46 101 62 35.5 97.5 3.5
Detroit Red Wings 42 47 89 70 32.7 102.7 -13.7
Colorado Avalanche 52 36 88 65 26.9 91.9 -3.9
Boston Bruins 36 48 84 43 38.2 81.2 2.8
Chicago Blackhawks 24 50 74 45 28.0 73.0 1.0
Los Angeles Kings 32 46 78 46 30.4 76.4 1.6
Montreal Canadiens 27 44 71 50 26.4 76.4 -5.4
Minnesota Wild 39 40 79 28 30.9 58.9 20.1
New York Islanders 23 33 56 44 22.9 66.9 -10.9
St Louis Blues 32 35 67 68 28.4 96.4 -29.4
New Jersey Devils 45 28 73 58 24.4 82.4 -9.4
Columbus Blue Jackets 32 34 66 33 29.4 62.4 3.6
San Jose Sharks 30 35 65 47 26.6 73.6 -8.6
Tampa Bay Lightning 22 43 65 33 32.7 65.7 -0.7
Washington Capitals 30 32 62 54 29.0 83.0 -21.0
Vancouver Canucks 55 11 66 38 27.3 65.3 0.7
Phoenix Coyotes 20 23 43 45 19.1 64.1 -21.1
Ottawa Senators 24 35 59 35 26.0 61.0 -2.0
Pittsburgh Penguins 28 29 57 32 20.5 52.5 4.5
Florida Panthers 19 38 57 32 34.2 66.2 -9.2
Anaheim Mighty Ducks 27 32 59 46 23.8 69.8 -10.8
Atlanta Thrashers 23 34 57 32 25.9 57.9 -0.9
Carolina Hurricanes 20 37 57 40 30.0 70.0 -13.0
Nashville Predators 19 27 46 30 18.8 48.8 -2.8
Calgary Flames 19 32 51 37 19.8 56.8 -5.8
Buffalo Sabres 20 30 50 33 22.3 55.3 -5.3
Edmonton Oilers 23 25 48 34 14.1 48.1 -0.1
Totals 965 1,129 2,094 1,389 828.7 2,217.7 -123.7

Forbes found that 20 teams lost money in 2002-03, while Levitt found that 19 teams did. The difference was the amount of losses. Levitt said four teams lost $30 million or more, but on the Forbes list the biggest loser was St. Louis at $29.4 million.

Here's a break down of how each report categorized the losses.

NHL Team Losses
Amount Levitt Forbes
$30 million or more 4 0
$20 million to $29.9 million 2 3
$10 million to $19.9 million 6 4
$5 million to $ 9.9 million 6 7
Less than $5 million 1 6
NHL Team Profits
Amount Levitt Forbes
$20 million or more 0 1
$10 million to $19.9 million 2 1
$5 million to $ 9.9 million 4 1
Less than $5 million 5 7
     

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